Promotion and marketing
Developing a pricing strategy, optimising revenue, online distribution and Web-marketing: our solutions to really promote your hotel.
In response to the rapid growth in the tourism sector, a combined Web department and Yield/Revenue Management department manage the promotion of hotels.
Yield/revenue management
Analysis and processing of micro- and macro-economic data
Developing a pricing strategy in order to achieve predetermined objectives
Constantly adapting to guest and supplier trends
Immediate optimisation of revenue
Online marketing
Defining and implementing online strategy
Production, development and operation of the Group’s sites internally
Search engine optimisation, marketing campaigns and updating content on the Internet
Communication and customer relationship management (media relations, newsletters, social networks, etc.)
