Promotion and marketing

Developing a pricing strategy, optimising revenue, online distribution and Web-marketing: our solutions to really promote your hotel.

In response to the rapid growth in the tourism sector, a combined Web department and Yield/Revenue Management department manage the promotion of hotels.


Yield/revenue management

Analysis and processing of micro- and macro-economic data
Developing a pricing strategy in order to achieve predetermined objectives
Constantly adapting to guest and supplier trends
Immediate optimisation of revenue

Online marketing

Defining and implementing online strategy
Production, development and operation of the Group’s sites internally
Search engine optimisation, marketing campaigns and updating content on the Internet
Communication and customer relationship management (media relations, newsletters, social networks, etc.)

Thank you for your interest in Paris Inn Group. To receive a copy of our presentation and promotional material, please send us a request using the contact form.

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